Monk fruit extract blend sweeteners have hit the marketplace with a bang! You’ve probably seen a major increase in advertising for monk fruit awareness since anything possibly having to do with weight control is always at a fever pitch in the January of any new year. “No-cal” and “Low-Cal” sweetener blend products of all types continue to sell well across the globe, but companies are always looking for something “newer” to the marketplace to promote. (Luo han guo image property of and used courtesy of the Fruit Species fruit blog). A monkfruit.org website is launched, and television, print, as well as online advertising, etc.